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This star plot shows attribute relationships between 5 different designs of a product. A star plot is a graphical data analysis technique for examining the relative behavior of all variables in a multivariate data set. The star plot consists of a sequence of equi-angular spokes. Each spoke represents a different variable in the multivariate data set.
Image Source: http://upload.wikimedia.org/wikipedia/commons/0/09/MER_Star_Plot.gif